SHOCK
DOUBLE SHOCK
THE ADVISOR'S MYSTERY THEATER

BOB HERSH - "THE ADVISOR"

Bob Hersh as "The Advisor" hosted "Shock", "Double Shock" and "The Advisor's Mystery Theater" between 1958-1960. "Shock" screened on Friday nights at 11:30pm on WITI, Channel 6 Milwaukee, Wisconsin (22 August 1958 - 27 March 1959). "Double Shock" creening on Saturday nights at 9:30pm, on WITI, Channel 6, Milwaukee, Wisconsin; between 23 August 1958 - 28 March 1959. "The Advisor's Mystery Theater" screened on WXIX-TV Channel 18, Milwaukee, Wisconsin from 24 July 1959 till 30 January 1960. Friday nights from 9:30pm and Saturday nights from 9:30pm. From 25 December 1959, the Friday night shows were aired from 10:05pm and the Saturday nights show were aired after the 10:00pm news. WXIX broadcast out of a 10 foot by 12 foot studio on top of the Schroeder Hotel in Milwaukee, using a single fixed camera. Bob Hersh was born Robert L. Hersh on 15 January 1933 in Milwaukee, Wisconsin, USA to Emil and Mary A. Hersh. He married Sandra Hikenin 1964; with the couple having three children, Leonard, Laura, and Susan. Hersh went to the University School of Milwaukee and Marquette University Law School. In 1964, Hersh graduated from Marquette University, and began practicing law with his father, Emil Hersh. In 1984, he began the Hersh Law Offices in Mequon. Hersh loved the theatre, performing on stage at different times in his life. Sadly Hersh passed away on 30 April 2006 in Milwaukee, Wisconsin. There is no known clips from the show, or any other photographs of "The Advisor". In 2016, Bob Hersh - "The Advisor" - "The Advisor's Mystery Theater", was inducted into "The Official Horror Host Hall of Fame". Portrait of "The Advisor" by Dave Dunlap.

Portrait of "The Advisor" by Bradley Beard.
"The Advisor" - biography (taken from Bradley's Facebook page)"

"Your Monster of Ceremonies" delivered a double dose of shock each week to Milwaukee monster kids. Today I present The Advisor, host of Shock airing Friday nights and Double Shock airing on Saturday nights on WITI-TV Channel 6 in Milwaukee, Wisconsin from August 1958 to March 1959. He also hosted The Advisor's Mystery Theatre on WXIX-TV Channel 18 in Milwaukee, Wisconsin from July 1959 to January 1960. The Advisor was conceived by Bob Hersh, who later went on to build a successful law practice in Milwaukee. The Advisor's sidekick was a pet monkey named Sancho whose real name was in fact Doodles. In an interview with the legendary Zacherley, TV talk show host Tom Snyder revealed that he had assisted Bob Hersh with writing the shows. When interviewed in 2004, Hersh recalled his days as The Advisor with great fondness. Bob Hersh passed away on Sunday April 30, 2006.

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